What are the differences between the three prices that Brandsdistribution provides?

The different prices provided by Brandsdistribution in the data feed are in EURO and are as follows:

1. cost: the Brandsdistribution sales price applied to the retailer’s purchases. This price is exclusive of VAT, expenses and charges. The VAT regime applied depends on the buyer and in the case of purchases to other companies with EU VAT number (registered with VIES) will not be applied VAT in Reverse Charge. The standard Italian rate is 22%.
2. Suggested price: the selling price that Brandsdistribution suggests to use as a selling price to its customers to be competitive in the market and have a profit margin on sales. This price includes Italian VAT at 22%.
3. Street price: the list price at which the original brand or manufacturer of the product usually sells on the Italian B2C market online and offline. This price includes Italian VAT at 22%.